SCIENTIFIC AND METHODOLOGICAL BASES OF THE DEVELOPMENT OF SEPARATE SEGMENTS..... 1261 OF REGIONAL BUSINESS TOURISM
DOI:
https://doi.org/10.5281/zenodo.19316270Keywords:
tourism enterprise, business tourism, digital technologies, service, market segment.Abstract
This article examines the rapid development and implementation of digital technologies in the field of business
tourism, the widespread use of cloud technologies within the information infrastructure of enterprises, the establishment
of networks with communities of interested entrepreneurs, the comprehensive satisfaction of potential clients’ needs and
preferences, as well as the development of specialized service packages by tour operators for the business segment
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