KICHIK BIZNESDA RAQAMLI TEXNOLOGIYALAR ASOSIDA INNOVATSIYALARNI BOSHQARISH
DOI:
https://doi.org/10.5281/zenodo.19658634Ключевые слова:
kichik biznes, raqamli texnologiyalar, innovatsiyalarni boshqarish, raqamli transformatsiya, elektron tijorat, CRM tizimi, sun’iy intellekt, biznes-analitika, raqobatbardoshlik, boshqaruv samaradorligiАннотация
Ushbu maqolada kichik biznes subyektlarida raqamli texnologiyalar asosida innovatsiyalarni boshqarishning
nazariy va amaliy jihatlari tahlil qilinadi. Zamonaviy iqtisodiy sharoitda kichik biznesning raqobatbardoshligini oshirish,
boshqaruv samaradorligini ta’minlash va bozor talablariga tezkor moslashishda raqamli texnologiyalar muhim omil sifatida
namoyon bo‘lmoqda. Tadqiqotda innovatsion boshqaruvning mazmuni, uning kichik biznes faoliyatidagi o‘rni hamda
raqamlashtirish jarayonining korxona rivojiga ta’siri yoritilgan. Shuningdek, bulutli xizmatlar, sun’iy intellekt, elektron
tijorat platformalari, CRM tizimlari va biznes-analitika vositalaridan foydalanish orqali innovatsion jarayonlarni samarali
tashkil etish imkoniyatlari ko‘rib chiqiladi. Maqolada kichik biznesda innovatsiyalarni boshqarishda uchraydigan tashkiliy,
moliyaviy va texnologik muammolar tahlil qilinib, ularni bartaraf etishga oid ilmiy-amaliy takliflar berilgan. Tadqiqot natijalari
kichik biznes subyektlarida raqamli transformatsiyani jadallashtirish, innovatsion faoliyatni rivojlantirish va boshqaruv
qarorlarining sifatini oshirishga xizmat qiladi.
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