XIZMAT KO‘RSATISH TIZIMINI BARQAROR RIVOJLANTIRISHDA XALQARO MARKETING STRATEGIYALARINING NAZARIY VA AMALIY JIHATLARI
DOI:
https://doi.org/10.5281/zenodo.20760646Ключевые слова:
marketing, marketing strategiyasini boshqarish, xizmat ko‘rsatish sohasi, barqaror rivojlanish, xalqaro marketing strategiyalari, xizmatlar marketingi, global bozor, raqamli marketing, yashil marketingАннотация
Xizmat ko‘rsatish tizimini barqaror rivojlantirishda xalqaro marketing strategiyalarining
nazariy, metodologik va amaliy jihatlari kompleks tahlil qilingan. Xizmatlar sektorining global iqtisodiyotdagi o‘rni
hamda barqaror rivojlanish konsepsiyasining marketing strategiyalari bilan integratsiyalashuv mexanizmlari
yoritilgan. Tadqiqot jarayonida tizimli tahlil, qiyosiy yondashuv, empirik kuzatuv, ikkilamchi statistik ma’lumotlarni
tahlil qilish va strategik marketing modellari qo‘llanilgan. Olingan natijalar xizmat ko‘rsatish sohasida raqamli,
differensiallashgan va ekologik yo‘naltirilgan xalqaro marketing strategiyalaridan foydalanish barqaror iqtisodiy
o‘sishni ta’minlash, raqobatbardoshlikni oshirish hamda iste’molchilar qoniqish darajasini yuksaltirishda muhim
ahamiyatga ega ekanligini ko‘rsatadi
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