NATIV BRENDING VOSITASI SIFATIDA UGC VA EGC: GLOBAL TENDENSIYALAR VA O‘ZBEKISTON BOZORIGA MOSLASHUV
DOI:
https://doi.org/10.5281/zenodo.20784798Ключевые слова:
UGC; EGC; nativ brending; raqamli marketing; xodimlar tomonidan yaratilgan kontent; ijtimoiy tarmoqlar; O‘zbekiston; iste’molchi ishonchi.Аннотация
An’anaviy reklamaga nisbatan ishonchning pasayib borishi sharoitida foydalanuvchilar
tomonidan yaratilgan kontent (UGC) va xodimlar tomonidan yaratilgan kontentning (EGC) nativ brending
vositasi sifatidagi ahamiyati tahlil qilingan. O‘zbekistonning ta’lim sohasidagi brendlari misolida mazkur
yondashuvlarning milliy bozor sharoitlariga moslashish xususiyatlari hamda iste’molchilar ishonchini
shakllantirishdagi o‘rni yoritilgan
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