B2B bozorini rivojlantirishda raqamli marketing texnologiyalaridan foydalanishni takomillashtirish
DOI:
https://doi.org/10.5281/zenodo.15648588Ключевые слова:
Raqamli marketing, B2B marketingi, marketing texnologiyasi, SWOT tahlil, strategik rejalashtirish, elektron tijorat, sun’iy intellekt.Аннотация
Ushbu maqolada raqamli marketing texnologiyalari, ularning o‘ziga xos xususiyatlari, B2B bozorini
rivojlantirishda raqamli marketing texnologiyalaridan foydalanish yo‘nalishlari ko‘rsatib beriladi. Tadqiqotning asosiy
maqsadi - raqamli marketing texnologiyalarini B2B bozorida qo‘llash hamda SWOT tahlili yordamida mavjud imkoniyatlar
va muammolarni aniqlashdan iborat. Adabiyotlar tahlili shuni ko‘rsatdiki, aynan B2B bozorini rivojlantirishda raqamli
marketing texnologiyalaridan foydalanishga oid ilmiy tadqiqotlar yetarli darajada amalga oshirilmagan. Mazkur maqolada
B2B bozorini rivojlantirishda raqamli marketing texnologiyalaridan foydalanishni takomillashtirish bo‘yicha taklif va
tavsiyalar beriladi.
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