Developing effective marketing strategies for tourism development in Uzbekistan
DOI:
https://doi.org/10.5281/zenodo.16792008Ключевые слова:
Tourism Development, Marketing Strategies, Uzbekistan, SWOT Analysis, Sustainable Tourism, Digital Marketing.Аннотация
Tourism is a vital driver of economic growth and cultural exchange, especially in emerging economies like
Uzbekistan. This article explores effective marketing strategies tailored to Uzbekistan’s tourism sector. It combines
theoretical perspectives with practical insights based on a SWOT analysis, policy documents, and expert opinions. The
paper proposes a multi-layered marketing approach focusing on digital marketing, destination branding, and stakeholder
collaboration. These strategies are expected to enhance Uzbekistan’s competitive position in the global tourism market
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