KORXONALARNING YASHIL MARKETING STRATEGIYASINI ISHLAB CHIQISH METODOLOGIYASINI TAKOMILLASHTIRISH
DOI:
https://doi.org/10.5281/zenodo.17395593Ключевые слова:
yashil marketing, raqobatbardoshlik, iste’molchi ishonchi, brend imiji, yashil innovatsiya, ta’minot zanjiri.Аннотация
Maqolada korxonalarda yashil marketing strategiyalarining qo‘llanilishi o‘rganilgan. Tadqiqotda empirik
ma’lumotlar asosida iste’molchilarning xarid qarorlariga ekologik omillarning ta’siri tahlil qilingan. Brend imiji va iste’molchi
ishonchining xarid jarayonidagi o‘rni aniqlangan. Yashil innovatsiyalarni joriy etish hamda ta’minot zanjirida ekologik
standartlarga amal qilish samaradorlikni oshiruvchi omillar sifatida ko‘rsatilgan. Natijalar yashil marketingning korxonalar
raqobatbardoshligini mustahkamlash va barqaror rivojlanishni ta’minlashda muhim strategik vosita ekanini ko‘rsatgan
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