MODA SANOATIDA CRM TIZIMLARINI ELEKTRON SAVDO PLATFORMALARI BILAN UYG‘UNLASHTIRISHDAGI TO‘SIQLAR
DOI:
https://doi.org/10.5281/zenodo.17576781Ключевые слова:
CRM, moda sanoati, elektron savdo, e-commerce, integratsiya, omnichannel, mijoz tajribasi, marketing, texnologik to‘siqlar, raqamli transformatsiyaАннотация
Bugungi raqamli davrda moda sanoati uchun mijoz bilan mustahkam aloqa brend muvaffaqiyatining
asosiy omillaridan biridir. Shu sababli ko‘plab brendlar CRM (Customer Relationship Management) tizimlariga murojaat
qilmoqda. CRM orqali ular nafaqat mijozlar haqidagi ma’lumotlarni to‘playdi, balki shaxsiylashtirilgan takliflar va sodiqlik
dasturlari orqali xaridor bilan uzoq muddatli aloqani ham shakllantiradi. Biroq bu tizimlarni elektron savdo platformalari
bilan uyg‘unlashtirish jarayoni ko‘plab qiyinchiliklarni yuzaga keltirmoqda. Asosiy to‘siqlar qatoriga texnologik moslik,
ma’lumotlarni real vaqt rejimida sinxronlashtirishdagi muammolar, integratsiya xarajatlari, malakali mutaxassislar tanqisligi
hamda mijoz tajribasidagi uzilishlar kiradi
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