AVTOMOBIL SAVDOSIDA ZAMONAVIY MARKETING KONSEPSIYALARINING QO‘LLANILISHI
DOI:
https://doi.org/10.5281/zenodo.17752806Ключевые слова:
avtomobil bozori, zamonaviy marketing konsepsiyalari, raqamli marketing, innovatsion sotuv usullari, onlayn savdo, virtual test-drayv, 3D konfiguratorlar, CRM tizimlari, kontent marketing, SEO va SMM.Аннотация
Ushbu maqolada jadal o‘zgarayotgan avtomobil bozorida korxonalar tomonidan zamonaviy marketing
konsepsiyalarini qo‘llashning mohiyati, afzalliklari va amaliy jihatlari ilmiy jihatdan yoritiladi. Tadqiqotda mijozga
yo‘naltirilgan marketing, raqamli marketing texnologiyalari, innovatsion sotuv strategiyalari hamda brend qiymatini
boshqarish kabi zamonaviy konsepsiyalarning avtomobil savdosidagi roli tahlil qilinadi. Olingan natijalar ushbu sohada
raqobatbardoshlikni oshirish, bozor ulushini kengaytirish va mijozlar sadoqatini mustahkamlash imkoniyatlarini namoyish
etadi.
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