THE ROLE OF DIGITAL MARKETING IN BOOSTING TOURISM-RELATED BUSINESSES

THE ROLE OF DIGITAL MARKETING IN BOOSTING TOURISM-RELATED BUSINESSES

Авторы

  • Mamadiyorov Farrukh

DOI:

https://doi.org/10.5281/zenodo.18009504

Ключевые слова:

Digital marketing, tourism, business, infrastructure, channels.

Аннотация

Digital marketing and tourism substantially contextualize our research by discussing digital marketing amidst a
perfect understanding of the e-tourism panorama thereof. It goes deep into the whole development of marketing strategies
in the industry, enhancing customer engagements, and progressing on business understanding of the digital tools.

Биография автора

Mamadiyorov Farrukh

Assistant Lecturer of the International University of Tourism and Cultural Heritage “Silk Road”,
PhD independent researcher,
Tashkent State University of Economics, Uzbekistan
[email protected],


Библиографические ссылки

1. Chaffey, D., & Ellis-Chadwick, F. (2019). Digital Marketing: Strategy, Implementation, and Practice (7th ed.). Pearson.

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30(1), 7-11. https://doi.org/10.1007/s12525-020-00431-z

3. Kotler, P., Armstrong, G., Harris, L. C., & Piercy, N. (2021). Principles of Marketing (8th European ed.). Pearson.

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Tourism Management Perspectives, 25, 151-155. https://doi.org/10.1016/j.tmp.2017.12.003

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Marketing & Management, 6(2), 80-88. https://doi.org/10.1016/j.jdmm.2017.05.003

6. Buhalis, D., & Amaranggana, A. (2015). Smart tourism destinations enhancing tourism experiences through

personalization. Journal of Hospitality and Tourism Technology, 6(1), 37-54.

7. Sigala, M. (2020). Tourism and COVID-19: Impacts and implications for advancing and resetting industry and research.

Journal of Business Research, 117, 312-321.

8. Tussyadiah, I. P., Wang, D., Jung, T. H., & Tom Dieck, M. C. (2018). Virtual reality, augmented reality, and cultural

tourism. Journal of Heritage Tourism, 13(2), 140-151

Загрузки

Опубликован

2025-12-01

Как цитировать

Farrukh , M. (2025). THE ROLE OF DIGITAL MARKETING IN BOOSTING TOURISM-RELATED BUSINESSES. ЗЕЛЁНАЯ ЭКОНОМИКА И РАЗВИТИЕ, 3(12). https://doi.org/10.5281/zenodo.18009504
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