YASHIL ERP TIZIMLARINING KORXONALARDA BARQAROR RIVOJLANISH VA MARKETING SAMARADORLIGIGA TA’SIRI
DOI:
https://doi.org/10.5281/zenodo.18479033Ключевые слова:
Yashil ERP, barqaror rivojlanish, ekologik marketing, raqamli transformatsiya, korxona samaradorligi, nazariy tahlil, Green IT, ESG ko‘rsatkichlari.Аннотация
Ushbu tezisda yashil ERP tizimlarining korxonalarda barqaror rivojlanish va marketing samaradorligiga
ta’siri nazariy jihatdan tahlil qilingan. Mavjud ilmiy manbalar asosida Green ERP texnologiyalarining ishlab chiqarish
samaradorligini oshirish, resurslardan oqilona foydalanish va ekologik marketing strategiyalarini qo‘llab-quvvatlashdagi
roli ochib berilgan. Tadqiqotda Green ERP’ning ekologik ko‘rsatkichlarni nazorat qilish, shaffof hisobot yuritish hamda
yashil brendni shakllantirishdagi imkoniyatlari aniqlangan. Tahlil va umumlashtirish asosida korxonalar uchun amaliy
takliflar ishlab chiqilgan. Metodologiya sifatida kontseptual tahlil va ilmiy adabiyotlar sharhi qo‘llanilgan
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