PAXTA TO‘QIMACHILIK KLASTERLARIDA YASHIL MARKETING STRATEGIYALARINI JORIY ETISH VA ULARNING SAMARADORLIGINI BAHOLASH
DOI:
https://doi.org/10.5281/zenodo.18479351Ключевые слова:
yashil marketing, paxta-to‘qimachilik klasteri, ekologik strategiya, iste’molchi ishonchi, eksport salohiyati, barqarorlik, greenwashing, marketing samaradorligiАннотация
Ushbu tezisda paxta-to‘qimachilik klasterlarida yashil marketing strategiyalarini joriy etish va ularning
samaradorligini baholash masalasi nazariy asosda o‘rganilgan. Ilmiy manbalar tahlili orqali ekologik yondashuvlarning
ishlab chiqarish, marketing va eksportdagi o‘rni aniqlangan. Yashil marketing vositalari orqali mahsulotga qo‘shilgan
qiymat oshirilishi, iste’molchi ishonchi mustahkamlanishi va xalqaro bozorlarda raqobatbardoshlik ta’minlanishi ko‘rsatib
berilgan. Shuningdek, klaster ichida institutsional hamkorlik va raqamli kommunikatsiya mexanizmlarining ahamiyati
asoslab berilgan. Natijalar asosida amaliy takliflar ishlab chiqilgan
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