BANKLARDA RAQAMLASHTIRISH JARAYONINING MIJOZLAR QONIQISH DARAJASIGA TA’SIRI
DOI:
https://doi.org/10.5281/zenodo.18618262Ключевые слова:
raqamli transformatsiya, tijorat banklari, mijozlar qoniqishi, moliyaviy xizmatlar, innovatsion texnologiyalar, bank samaradorligi.Аннотация
Mazkur maqolada tijorat banklarida raqamlashtirish jarayonining moliyaviy xizmatlar sifati hamda mijozlar
qoniqish darajasiga ta’siri ilmiy jihatdan tahlil qilinadi. Raqamli texnologiyalar, jumladan, mobil bank, internet-banking,
avtomatlashtirilgan xizmatlar hamda sun’iy intellekt asosidagi yechimlarning bank xizmatlari tezkorligi, qulayligi va
shaffofligini oshirishdagi o‘rni o‘rganildi. Tadqiqot natijalari raqamlashtirish darajasi oshgani sari mijozlar qoniqishi
ko‘rsatkichlari ham sezilarli darajada yaxshilanishini ko‘rsatdi. Shuningdek, raqamli transformatsiya banklar uchun
raqobatbardoshlikni oshiruvchi muhim omil sifatida asoslandi.
Библиографические ссылки
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