RAQAMLI TEXNOLOGIYALAR ASOSIDA HUDUDIY MARKETING STRATEGIYALARINI TAKOMILLASHTIRISH YO‘LLARI
DOI:
https://doi.org/10.5281/zenodo.19448889Ключевые слова:
hududiy marketing, raqamli texnologiyalar, raqamli iqtisodiyot, hududiy raqobatbardoshlik, O‘zbekiston, Samarqand viloyati, raqamli transformatsiyaАннотация
Raqamli iqtisodiyotning jadal rivojlanishi sharoitida mazkur tadqiqot hududiy marketing strategiyalarini
raqamli texnologiyalar asosida takomillashtirish imkoniyatlarini aniqlashga qaratilgan. Tadqiqotning dolzarbligi shundaki,
rivojlanayotgan mamlakatlarda, xususan, O‘zbekistonda, raqamli vositalarning hududiy marketing samaradorligiga tizimli
ta’siri yetarli darajada o‘rganilmagan. Ushbu ilmiy bo‘shliqni bartaraf etish maqsadida aralash metodologik yondashuv
qo‘llanilib, 2025-yilga oid hududiy ko‘rsatkichlar asosida taqqoslama tahlil, indeks modellashtirish va korrelyatsion
baholash amalga oshirildi.
Tadqiqot natijalari shuni ko‘rsatadiki, rivojlangan raqamli infratuzilma, faol onlayn marketing va ma’lumotlarga asoslangan
boshqaruvga ega hududlar turizm, investitsiya jalb qilish va umumiy iqtisodiy faollik bo‘yicha yuqori natijalarga erishadi.
Xususan, Samarqand viloyati misolida raqamli marketingning yuqori samaradorligi va nisbatan past xarajat bilan keng
auditoriyani qamrab olish imkoniyati tasdiqlandi. Olingan natijalar raqamli texnologiyalar hududiy marketingning asosiy
drayveriga aylanganini ko‘rsatib, siyosatchilar uchun raqamli ekotizimlarni rivojlantirish, inson kapitaliga investitsiya
kiritish va integratsiyalashgan marketing yondashuvlarini joriy etish zarurligini asoslaydi.
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