AVTOMOBIL SANOATIDA MARKETING VA BREND STRATEGIYALARINING INTEGRATSIYASI
DOI:
https://doi.org/10.5281/zenodo.19487134Ключевые слова:
avtomobil sanoati, marketing strategiyasi, brend strategiyasi, brend boshqaruvi, brend kapitali, strategik marketing, marketing kommunikatsiyalari, raqamli marketingАннотация
Mazkur maqolada avtomobil sanoatida marketing va brend strategiyalarining integratsiyasi hamda uning
korxonalar raqobatbardoshligini oshirishdagi roli ilmiy jihatdan tahlil qilinadi. Tadqiqotning asosiy maqsadi avtomobil sanoati
korxonalarida marketing strategiyalari va brend boshqaruvi jarayonlarining o‘zaro integratsiyasini o‘rganish, ularning
samaradorligini baholash hamda jahon avtomobil bozorida raqobat ustunligini ta’minlashdagi ahamiyatini aniqlashdan
iborat. Maqolada jahon avtomobil sanoatida marketing strategiyalarining evolyutsiyasi, brend boshqaruvi mexanizmlari
hamda innovatsion marketing texnologiyalarining joriy etilishi bilan bog‘liq zamonaviy tendensiyalar yoritiladi. Xususan,
avtomobil ishlab chiqaruvchi kompaniyalarning raqamli marketing strategiyalarini rivojlantirish, iste’molchi tajribasiga
yo‘naltirilgan yondashuvlarni qo‘llash, elektromobillar segmentining kengayishi hamda barqaror rivojlanish tamoyillarini
brend strategiyalari bilan integratsiya qilish jarayonlari tahlil qilinadi
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