RAQOBAT MUHITIDA AVTOMOBIL SANOATI KORXONALARIDA BREND STRATEGIYASINI RIVOJLANTIRISH MEXANIZMLARI
DOI:
https://doi.org/10.5281/zenodo.19542170Ключевые слова:
brend strategiyasi, raqobat muhiti, strategik marketing, brend boshqaruvi, raqobatbardoshlik, innovatsion marketing, marketing strategiyasi, korxona samaradorligiАннотация
Mazkur maqolada raqobat muhitida avtomobil sanoati korxonalarida brend strategiyasini rivojlantirish
mexanizmlarining nazariy va amaliy jihatlari ilmiy asosda tahlil qilinadi. Tadqiqotning asosiy maqsadi — avtomobil sanoati
korxonalarida raqobat sharoitida brend strategiyasini shakllantirish va rivojlantirishga ta’sir etuvchi asosiy omillarni aniqlash
hamda ushbu jarayonning korxonalar raqobatbardoshligi va marketing samaradorligiga ta’sirini baholashdan iborat.
Tadqiqot jarayonida tizimli yondashuv, qiyosiy tahlil, kontent-tahlil hamda ilmiy umumlashtirish usullaridan foydalanildi.
Maqolada global avtomobil bozorida raqobatning kuchayishi sharoitida avtomobil korxonalarining brend strategiyasini
takomillashtirish zarurati asoslab berilgan. Shuningdek, marketing kommunikatsiyalari, innovatsion texnologiyalarni joriy
etish, iste’molchi ehtiyojlarini chuqur o‘rganish hamda bozorni pozitsiyalash strategiyalarining brend rivojlanishidagi o‘rni
tahlil qilinadi.
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