INTERNATIONAL MARKETING STRATEGIES FOR UZBEKISTAN'S TEXTILE INDUSTRY: CHALLENGES, OPPORTUNITIES, AND ECONOMETRIC EVIDENCE
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https://doi.org/10.5281/zenodo.19886505##semicolon##
Uzbekistan; textile exports; international marketing; OLS regression; country-of-origin effect; sustainability certification; brand equity; emerging markets; Central Asia.##article.abstract##
Uzbekistan’s textile sector has undergone one of the most accelerated industrial transformations among
emerging economies over the 2017–2025 period, growing from a marginal raw-material supplier into a multi-billion-dollar
exporting industry. This study applies a mixed-methods framework — integrating Ordinary Least Squares (OLS) regression
analysis of trade and investment data with qualitative evaluation of competitive positioning and sustainability compliance
— to examine the international marketing challenges confronting Uzbek textile firms as they seek to access premium
Western markets. Econometric results confirm that both foreign direct investment inflows and workforce expansion are
statistically significant predictors of export value growth (R² = 0.983), while the time-trend OLS model yields a coefficient
of USD 454.86 million per year (p < 0.001). Despite this quantitative momentum, critical qualitative deficiencies persist in
brand differentiation, country-of-origin perception, and ESG compliance
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