TURISTIK MAHSULOT MARKETINGI: NAZARIY ASOSLARI VA RIVOJLANTIRISH YO‘NALISHLARI
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https://doi.org/10.5281/zenodo.20720079##article.subject##:
turistik mahsulot, marketing, turistik xizmatlar, turistik bozor, marketing kompleksi, raqamli marketing, turistik korxona, raqobatbardoshlik, turistik talab, turistik taklif##article.abstract##
Mazkur maqolada turistik mahsulot marketingining nazariy va amaliy jihatlari tadqiq etilgan.
Turistik mahsulot tushunchasining mazmun-mohiyati, uning o‘ziga xos xususiyatlari hamda turistik xizmatlar
bozorida marketing faoliyatini tashkil etish masalalari yoritilgan. Shuningdek, turistik mahsulotni shakllantirish,
narxlash, ilgari surish va sotish jarayonlarida zamonaviy marketing instrumentlaridan foydalanishning
ahamiyati asoslangan. Tadqiqot natijalari turistik korxonalar raqobatbardoshligini oshirishda raqamli marketing
texnologiyalari, iste’molchilar ehtiyojlarini o‘rganish va mijozlarga yo‘naltirilgan yondashuv muhim omillar
ekanligini ko‘rsatdi. Maqolada turistik mahsulot marketingini takomillashtirish bo‘yicha ilmiy asoslangan taklif
va tavsiyalar ishlab chiqilgan.
Библиографические ссылки
1. Kotler, P., Bowen, J. T., Makens, J. C., & Baloglu, S. (2021). Marketing for Hospitality and Tourism. 8th
ed. Pearson Education.
2. Durovich, A. P. (2022). Marketing v turizme: uchebnoye posobiye. Moscow: INFRA-M.
3. Krippendorf, J. (1971). Marketing et tourisme. Bern: Herbert Lang; Frankfurt am Main: Peter Lang.
4. Middleton, V. T. C., Fyall, A., Morgan, M., & Ranchhod, A. (2009). Marketing in Travel and Tourism. 4th
ed. Oxford: Butterworth-Heinemann.
5. Medlik, S., & Middleton, V. T. C. (1973). Product formulation in tourism. Tourism and Marketing, 13,
173–201.
6. Buhalis, D. (2003). eTourism: Information Technology for Strategic Tourism Management. Harlow:
Pearson Education.
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