RAQAMLI TURIZMDA ISTE’MOLCHILARNING XATTI-HARAKATLARI BO‘YICHA NAZARIY YONDASHUVLAR
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https://doi.org/10.5281/zenodo.21280593##semicolon##
raqamli turizm, iste’molchi xatti-harakati, raqamli platformalar, ijtimoiy media, iste’molchi xulqi, motivatsiya, elektron og‘zaki tavsiyalar (eWOM), sun’iy intellekt, turizm marketingi, raqamli iqtisodiyot##article.abstract##
Raqamli turizm sharoitida iste’molchilarning xatti-harakatlarini tushuntiruvchi nazariy
yondashuvlar tahlil qilingan. Tadqiqotda raqamli iqtisodiyotning rivojlanishi natijasida turizm xizmatlarini izlash,
taqqoslash, bron qilish, xarid qilish va xariddan keyingi baholash jarayonlarida yuzaga kelayotgan o‘zgarishlar
yoritilgan. Shuningdek, iste’molchilarning qaror qabul qilish jarayoniga ta’sir etuvchi psixologik, iqtisodiy va
texnologik omillar, raqamli platformalar, mobil ilovalar, ijtimoiy media va sun’iy intellekt texnologiyalarining roli
nazariy jihatdan ko‘rib chiqilgan.
Iste’molchi xulq-atvorining klassik nazariyalari raqamli muhit nuqtayi nazaridan qayta talqin qilinib, turizm
sohasida iste’molchi qadriyatlari, motivatsiya, elektron og‘zaki tavsiyalar (eWOM), shaxsiylashtirilgan xizmatlar
va platforma ekotizimlarining iste’molchi qarorlariga ta’siri tahlil qilingan. Natijada raqamli turizmda iste’molchi
xatti-harakatlarini o‘rganish turizm xizmatlarini boshqarish samaradorligini oshirish, marketing strategiyalarini
takomillashtirish hamda iste’molchiga yo‘naltirilgan innovatsion xizmatlarni rivojlantirishning muhim ilmiy
asoslaridan biri ekanligi aniqlangan.
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