Mintaqa turizmini rivojlantirishda raqamli marketing vositalaridan mijozlar qoniqishini kompleks baholash uslubiyati.

Mintaqa turizmini rivojlantirishda raqamli marketing vositalaridan mijozlar qoniqishini kompleks baholash uslubiyati.

##article.authors##

  • Zarnigor Ilhamova

##semicolon##

https://doi.org/10.5281/zenodo.16994608

##semicolon##

raqamli marketing, mijozlar qoniqishi, Laykert shkalasi, SmartPLS, turist sodiqligi, SPSS tahlil, marketing kommunikatsiyalari.

##article.abstract##

Ushbu maqolada mintaqaviy turizmni rivojlantirishda raqamli marketing vositalari orqali mijozlar qoniqishini
kompleks baholash metodikasi yoritilgan, shuningdek, mavjud tadqiqotlar tahlili asosida rivojlantirish imkoniyatlari
aniqlangan.

##submission.authorBiography##

Zarnigor Ilhamova

Iqtisodiyot fanlari bo‘yicha falsafa doktori (PhD),
UrDU Biznes va boshqaruv kafedrasi dotsenti v.b.

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##submissions.published##

2025-08-01
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