Mintaqa turizmini rivojlantirishda raqamli marketing vositalaridan mijozlar qoniqishini kompleks baholash uslubiyati.
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https://doi.org/10.5281/zenodo.16994608##semicolon##
raqamli marketing, mijozlar qoniqishi, Laykert shkalasi, SmartPLS, turist sodiqligi, SPSS tahlil, marketing kommunikatsiyalari.##article.abstract##
Ushbu maqolada mintaqaviy turizmni rivojlantirishda raqamli marketing vositalari orqali mijozlar qoniqishini
kompleks baholash metodikasi yoritilgan, shuningdek, mavjud tadqiqotlar tahlili asosida rivojlantirish imkoniyatlari
aniqlangan.
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