KORXONALARNING YASHIL MARKETING STRATEGIYASINI ISHLAB CHIQISH METODOLOGIYASINI TAKOMILLASHTIRISH
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https://doi.org/10.5281/zenodo.17543853##semicolon##
yashil marketing, raqobatbardoshlik, isteʼmolchi ishonchi, brend imiji, yashil innovatsiya, taʼminot zanjiri##article.abstract##
Maqolada korxonalarda yashil marketing strategiyalarining qoʻllanilishi oʻrganilgan. Tadqiqotda empirik
maʼlumotlar asosida isteʼmolchilarning xarid qarorlariga ekologik omillarning taʼsiri tahlil qilingan. Brend imiji va isteʼmolchi
ishonchining xarid jarayonidagi oʻrni aniqlangan. Yashil innovatsiyalarni joriy etish va taʼminot zanjirida ekologik
standartlarga amal qilish samaradorlikni oshirish omillari sifatida koʻrsatilgan. Natijalar yashil marketingning korxonalar
raqobatbardoshligini mustahkamlash hamda barqaror rivojlanishni taʼminlashda muhim strategik vosita ekanini koʻrsatgan
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