WAYS TO USE MARKETING DATA IN THE MANUFACTURING ENTERPRISE VALUATION PROCESS
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https://doi.org/10.5281/zenodo.17609605##semicolon##
Enterprise, business, brand, quality, sales, advertising, information, assessment, forecast, inflation##article.abstract##
This article considers the assessment of the competitiveness of the enterprise by the type of market, competitors
producing substitute goods, analysis, product quality, prices, sales channels, advertising, as well as a list of major
importers of these goods in the country
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