WAYS TO USE MARKETING DATA IN THE MANUFACTURING ENTERPRISE VALUATION PROCESS

WAYS TO USE MARKETING DATA IN THE MANUFACTURING ENTERPRISE VALUATION PROCESS

##article.authors##

  • Shoira Musayeva
  • Dilfuza Usmonova

##semicolon##

https://doi.org/10.5281/zenodo.17609605

##semicolon##

Enterprise, business, brand, quality, sales, advertising, information, assessment, forecast, inflation

##article.abstract##

This article considers the assessment of the competitiveness of the enterprise by the type of market, competitors
producing substitute goods, analysis, product quality, prices, sales channels, advertising, as well as a list of major
importers of these goods in the country

##submission.authorBiographies##

Shoira Musayeva

Professor of Samarkand Institute of Economic and Service,
Samarkand, Uzbekistan

Dilfuza Usmonova

Assistant professor of Samarkand Institute of Economic and Service,
Samarkand, Uzbekistan

##submission.citations##

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##submissions.published##

2025-11-01
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