GREEN MARKETING STRATEGIES AND THE APPLICATION OF NEUROMARKETING METHODS IN THEIR DEVELOPMENT
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https://doi.org/10.5281/zenodo.17976830##semicolon##
yashil marketing, neyromarketing, ekologik brendlash, iste’molchilar xulqi, barqaror rivojlanish.##article.abstract##
Ushbu maqola yashil marketing strategiyalarini ishlab chiqishda neyromarketing texnologiyalaridan
foydalanish imkoniyatlarini chuqur nazariy tahlil qiladi. Tadqiqot Scopus va Web of Science bazalarida chop etilgan
zamonaviy ilmiy manbalar asosida tizimli adabiyotlar sharhi va konseptual tahlil metodlari yordamida amalga oshirildi.
Tahlillar natijasida EEG, eye-tracking va biometrik kuzatuv kabi neurometrik texnologiyalar iste’molchilarning ekologik
qadriyatlarga bo‘lgan haqiqiy, ong osti darajasidagi munosabatini aniqlashda yuqori aniqlik berishi isbotlandi. Xalqaro
ilmiy tajribalar neyron reaksiyalarning an’anaviy so‘rovnomalarga nisbatan ishonchliroq ko‘rsatkichlar berishini tasdiqlaydi.
Maqola yashil marketing strategiyalarini takomillashtirish jarayonida neyromarketingning afzalliklari, mavjud cheklovlari
va amaliy qo‘llash istiqbollarini yoritadi
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