B2BDA RAQAMLI MARKETINGDAN FOYDALANISH BOʻYICHA XORIJIY TAJRIBALAR..

Madinaxon Abdubotirova

doi:10.5281/zenodo.17998186

B2BDA RAQAMLI MARKETINGDAN FOYDALANISH BOʻYICHA XORIJIY TAJRIBALAR..

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Madinaxon Abdubotirova

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https://doi.org/10.5281/zenodo.17998186

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B2B marketing, raqamli marketing, korxona resurslarini boshqarish (ERP), mijozlar bilan munosabatlarni boshqarish (CRM), sun’iy intellekt (AI), mijoz sayohati (CJM), raqamlashtirish, xorijiy tajriba.

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Ushbu maqolada O‘zbekiston iqtisodiyotida B2B segmentining raqamlashtirilishi dolzarb masala sifatida
ko‘rib chiqilib, Xitoy, Rossiya, Ozarbayjon va Qozog‘istonning ilg‘or tajribalari tahlil qilinadi. Tadqiqot doirasida mazkur
davlatlarda korxona resurslarini boshqarish (ERP) va mijozlar bilan munosabatlarni boshqarish (CRM) tizimlari, sun’iy
intellekt va katta hajmdagi ma’lumotlar bilan ishlash vositalari, shuningdek kontent strategiyalarining B2B marketing
jarayonlariga tatbiq etilishi o‘rganildi. Tadqiqot natijalari Xitoyda B2B segmentida raqamli transformatsiya eng yuqori
darajada ekanligini, Rossiyada o‘rta-yuqori darajada rivojlanganini, Ozarbayjon va Qozog‘istonda esa o‘rta darajada
ekanligini ko‘rsatdi. O‘zbekiston uchun mazkur tadqiqot xorijiy tajribani qiyosiy tahlil qilish va milliy B2B raqamlashtirish
strategiyalarini ishlab chiqishda metodologik asos bo‘lib xizmat qiladi. Tadqiqot metodologiyasi asosan ikkilamchi
ma’lumotlar, xalqaro hisobotlar, statistik ko‘rsatkichlar va akademik manbalar tahliliga asoslangan

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Madinaxon Abdubotirova

TDIU, Kechki ta’lim va magistratura fakulteti
MRT-25 guruh magistranti

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B2BDA RAQAMLI MARKETINGDAN FOYDALANISH BOʻYICHA XORIJIY TAJRIBALAR..

B2BDA RAQAMLI MARKETINGDAN FOYDALANISH BOʻYICHA XORIJIY TAJRIBALAR..

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##article.abstract##

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Madinaxon Abdubotirova

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