EFFECTIVE ORGANIZATION OF THE MOVEMENT OF GOODS IN MARKETING BASED ON FOREIGN EXPERIENCE

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The effective organization of the movement of goods is a critical component of modern marketing systems,
directly influencing cost efficiency, customer satisfaction, and competitive advantage. In the context of globalization and
digital transformation, foreign experience in logistics and distribution management offers valuable models for enhancing
marketing performance. This article examines advanced international practices in organizing goods movement within
marketing frameworks, focusing on integrated supply chains, digital logistics platforms, and customer-oriented distribution
strategies.
Although logistics and marketing have been widely studied, there is still significant potential to further explore how foreign
logistics experience can be systematically adapted to improve the organization of goods movement within marketing
systems of developing and transition economies. This study seeks to address this opportunity by synthesizing best
practices and evaluating their applicability in diverse economic contexts.
The research methodology is based on qualitative analysis of foreign academic literature, international case studies,
and comparative assessment of logistics and marketing systems in developed economies. Analytical and systemic
approaches are employed to identify key success factors and structural elements of effective goods movement.
The findings demonstrate that foreign experience emphasizes close integration between marketing and logistics functions,
extensive use of digital technologies (such as ERP, CRM, and supply chain management systems), and the development
of flexible distribution networks. These practices contribute to reduced transaction costs, faster delivery, and improved
market responsiveness.
The results confirm that adopting foreign experience in organizing goods movement enhances marketing efficiency and
strengthens market competitiveness. The practical significance of the study lies in offering recommendations for firms and
policymakers on optimizing goods movement systems by aligning logistics innovations with marketing strategies.