REKLAMADA RANG VA PSIXOLOGIYA
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https://doi.org/10.5281/zenodo.18170206##semicolon##
reklama, rang psixologiyasi, iste’molchi xulqi, vizual kommunikatsiya, marketing strategiyasi, emotsional ta’sir, brending, reklama samaradorligi.##article.abstract##
Ushbu maqolada reklamada rang va psixologiyaning o‘rni ilmiy asosda tahlil qilingan. Ranglarning inson
ongiga ko‘rsatadigan emotsional ta’siri, iste’molchilarning e’tiborini jalb etishi va xarid qarorlariga ta’sir qiluvchi psixologik
omillar statistik ma’lumotlar hamda analitik tahlillar asosida yoritilgan. Tadqiqot natijalari rang psixologiyasidan samarali
foydalanish reklama samaradorligini oshirishda muhim omil ekanligini ko‘rsatadi
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9. Jalolova, S. “Ranglarning inson ruhiyatiga ta’siri va reklamadagi o‘rni.” O‘zbekiston Marketing Jurnali, №4, 2023.
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