FRANCHAYZING ASOSIDA FAOLIYAT YURITUVCHI KORXONALAR MAHSULOTLARINI XALQARO BOZORDA ILGARI SURISHDA MERCHANDAYZING DIZAYNI VA VIZUAL MARKETING YONDASHUVLARINING SAMARADORLIGINI BAHOLASH
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https://doi.org/10.5281/zenodo.18879553##semicolon##
franchayzing, merchandayzing, vizual marketing, brend identifikatsiyasi, xalqaro bozor, stend dizayni, interaktiv texnologiyalar, Delphi usuli, AHP tahlili, marketing strategiyasi##article.abstract##
Mazkur maqolada franchayzing asosida faoliyat yurituvchi korxonalar mahsulotlarini xalqaro bozorlarda
ilgari surishda merchandayzing dizayni va vizual marketing yondashuvlarining samaradorligi ilmiy jihatdan tahlil qilingan.
Tadqiqot davomida xalqaro ko‘rgazmalar va marketing tadbirlarida brendni samarali taqdim etishning asosiy omillari,
jumladan vizual identifikatsiya, interaktiv texnologiyalar, stend dizayni hamda xodimlarning kommunikativ kompetensiyalari
chuqur o‘rganilgan.
Tadqiqotda Delphi va AHP usullari asosida ekspert baholari tahlil qilinib, merchandayzing elementlarining ustuvorlik
darajalari aniqlangan. Olingan natijalar vizual marketing vositalarini tizimli qo‘llash brend taniluvchanligini oshirish,
mijozlar e’tiborini jalb qilish hamda xalqaro bozordagi raqobatbardoshlikni kuchaytirishda muhim ahamiyatga ega
ekanligini ko‘rsatdi.
Tadqiqot yakunida franchayzing korxonalari uchun xalqaro marketing samaradorligini oshirishga qaratilgan strategik
tavsiyalar ishlab chiqildi.
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