TA’LIM TIZIMIDA MARKETING YONDASHUVI VA TAMOYILLARINI QOʻLLASHNING NAZARIY ASOSLARI
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https://doi.org/10.5281/zenodo.20204278##article.subject##:
marketing, ta’lim tizimi, ta’lim xizmatlari, talab, taklif, iste’molchi, sifat, imkoniyat, takomillashtirish, konsepsiya##article.abstract##
Mazkur maqolada marketing ta’limining mazmun-mohiyati, uning bozor munosabatlari tizimidagi o‘rni hamda
iste’molchilar xulq-atvoriga ta’sir etuvchi ijtimoiy va psixologik omillar tahlil qilingan. Shuningdek, iste’molchi ehtiyojlari,
talab va taklif jarayonlarini o‘rganish, ularni muvozanatlashtirish mexanizmlari hamda iste’mol bozoridagi foydalanilmagan
imkoniyatlarni aniqlash masalalari yoritilgan. Ta’lim tizimining asosiy mahsuloti hisoblangan ta’lim xizmatlarining o‘ziga
xos xususiyatlari, ularning sifati va raqobatbardoshligini oshirish omillari ko‘rib chiqilgan. Tadqiqot natijasida marketing
yondashuvlarini ta’lim tizimiga samarali tatbiq etish ta’lim xizmatlari sifatini takomillashtirishda muhim ahamiyat kasb
etishi asoslab berilgan.
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