The use of marketing research in marketing activities of enterprises

The use of marketing research in marketing activities of enterprises

##article.authors##

  • Shoira Mamatkulova

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https://doi.org/10.5281/zenodo.14609369

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marketing research, marketing activities, marketing innovation, marketing strategies, consumer behavior, market analysis, digital marketing, marketing data and research, products and services, market competition.

##article.abstract##

This article discusses the use of marketing research in the marketing activities of enterprises. Several approaches
to the stages of marketing research are given.

Биография автора

Shoira Mamatkulova

Candidate of Economic Sciences,
Associate Professor of the Department of Marketing, PhD
Samarkand Institute of Economics and Service

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2024-12-07
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