Social media marketing as a key strategy in modern business

Social media marketing as a key strategy in modern business

##article.authors##

  • Bakhtigul Najimova

##plugins.pubIds.doi.readerDisplayName##:

https://doi.org/10.5281/zenodo.15080869

##article.subject##:

Social media, digital marketing, business strategy, social media platforms, business growth.

##article.abstract##

Social media marketing has become one of the most essential strategies for modern businesses in the digital
era. This paper explores the role of social media platforms in business growth, highlighting its advantages, challenges,
and practical recommendations for effective use.

Биография автора

Bakhtigul Najimova

Karakalpak State University named after Berdakh,
Faculty of economics, marketing major
2nd year student - incomplete high

##submissions.published##

2025-03-11
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