O‘zbekistonda hududlarini turizm salohiyatini innovatsion yondashuv asosida baholash
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https://doi.org/10.5281/zenodo.16105267##article.subject##:
Turizm salohiyati, innovatsion yondashuv, mehmonxonalar soni, joylashtirish vositalari sig‘imi, sayyohlik obektlari, madaniy meros yodgorliklari, turizmga ixtisoslashgan qishloq va mahallalar, xostellar, mehmon uylari, turoperatorlar, turizm boshqaruvi##article.abstract##
Ushbu maqolada O‘zbekiston hududlarining turizm salohiyati innovatsion yondashuvlar asosida tahlil
qilingan. Tadqiqotda hududlardagi mehmonxonalar soni, ularning o‘rin sig‘imi, sayyohlar tashrif buyuradigan obektlar va
madaniy meros yodgorliklari, shuningdek, turizmga yo‘naltirilgan qishloq va mahallalar, xostellar, mehmon uylari hamda
turoperatorlar soni kabi ko‘rsatkichlar o‘rganilgan. Maqolada turizm salohiyatiga ega hududlar misolida tahliliy natijalar
keltirilib, zamonaviy marketing yondashuvlari, raqamli texnologiyalarni joriy etish hamda mahalliy brendlarni shakllantirish
orqali hududiy turizm mahsulotlarining raqobatbardoshligini oshirish imkoniyatlari yoritilgan.
Tadqiqot metodologiyasi hududiy turizm ko‘rsatkichlarini solishtirish asosida vaznli indekslar yordamida hududlar
jozibadorligini baholovchi algoritmni taqdim etadi. Tadqiqotning asosiy maqsadi — turizmni rivojlantirish jarayonida
mavjud salohiyatdan samarali foydalanish bo‘yicha strategik yo‘nalishlarni ishlab chiqishdir. O‘tkazilgan tahlillar asosida
O‘zbekiston hududlarida turizm salohiyatini rivojlantirishga xizmat qiluvchi asosiy strategik yo‘nalishlar — institutsional
islohotlar, biznes imidjini shakllantirish, madaniy-ma’rifiy rivojlanish hamda innovatsiya va texnologiyalarni joriy etish —
ajratib ko‘rsatilgan.
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