THE IMPACT OF ARTIFICIAL INTELLIGENCE AND DIGITAL TECHNOLOGIES ON MANAGEMENT
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https://doi.org/10.5281/zenodo.16744627##article.subject##:
Artificial Intelligence (AI), digital technologies, management, decision-making, resource, automation, Big Data, cloud technologies, Machine Learning, technology integration, digital transformation, innovative technologies, business strategies, operational efficiency, impact of technologies##article.abstract##
This article examines the impact of artificial intelligence (AI) and digital technologies on management. The article
undertakes a thorough analysis of the ways in which companies can enhance their efficiency in decision-making, resource
management, automation of operations, and human resource management by leveraging AI and digital technologies. The
utilisation of these technologies is poised to empower managers with the capability to formulate decisions with greater
expediency and precision. The article also highlights the financial and training challenges of implementing AI and digital
technologies. It emphasises the necessity of integration and innovation for the successful application of technologies,
while underscoring the importance of support mechanisms for small businesses
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