OMMAVIY TADBIRLAR YORDAMIDA TURIZMNI RIVOJLANTIRISH: O‘ZBEKISTON VA XALQARO TAJRIBA
##plugins.pubIds.doi.readerDisplayName##:
https://doi.org/10.5281/zenodo.16747116##article.subject##:
turizm, ommaviy tadbirlar, festival, sport tadbiri, iqtisodiy ta’sir, brend imidji, event-menejment##article.abstract##
Ushbu maqolada O‘zbekiston va xalqaro tajribada ommaviy tadbirlar (festivallar, konsertlar, sport
musobaqalari, xalqaro ko‘rgazmalar va boshqalar) orqali turistlarni jalb etish usullari tadqiq etilgan. Tadqiqotda ommaviy
tadbirlarning turizmga ta’siri iqtisodiy manfaat, turistlar oqimi va brend imidjini kuchaytirish nuqtai nazaridan tahlil qilingan.
Tadqiqotda zamonaviy ilmiy adabiyotlar sharhi va solishtirma tahlil metodlari qo‘llanilgan. Natijalarga ko‘ra, yirik festivallar
va sport musobaqalari turistlar oqimini sezilarli oshiradi hamda mahalliy iqtisodiyotga ijobiy ta’sir ko‘rsatadi, biroq ularni
tashkil etish katta resurs va tashkiliy tayyorgarlikni talab etadi. Shu bilan birga, an’anaviy madaniy festivallar va xalqaro
ko‘rgazmalar hududiy brendni mustahkamlashda muhim omil bo‘lib, yil davomida barqaror turist oqimini ta’minlashga
xizmat qiladi. Maqolada samarali tadbir menejmenti uchun tavsiyalar va bosqichma-bosqich tashkil etish jarayoni bloksxema
asosida yoritilgan.
Библиографические ссылки
1. Getz D., Page S. (2016). Progress and prospects for event tourism research. Tourism Management, 52, 593–631.
2. Li X. (2021). Residents’ perceptions of event impacts in rural communities. Events and Tourism Review, 4(2), 1–13.
3. Norov B., Karimov E. (2021). The Importance of Events on Destination Brand Image Enhancement – The Case of
Bukhara. American Journal of Management and Economics Innovations, 3(5), 106–117.
4. UNWTO (2024). Sports Tourism. World Tourism Organization report, 2024.
5. Blengini I. (2024). Event Tourism: How Music, Sport, and Film Shape Destinations. EHL Hospitality Insights, November
1, 2024.
6. Boccia S. et al. (2023). Economic Impact Analysis of Mega Events for Sustainable Tourism: Insights from the Giro
d’Italia and Tour de France. Administrative Sciences (MDPI), 13(2), 35.
7. Ouyang Z., Gursoy D., Sharma B. (2019). Resident’s Attitudes toward Tourism Development and Hosting Mega-
Events. Journal of Travel Research, 58(7), 1103–1116.
8. Fytopoulou S. et al. (2021). Impacts of small-scale events on rural communities. Tourism Planning & Development,
18(4), 405–425.
9. Connell J., Page S., Meyer D. (2015). Visitor Attraction and Event Strategy: Balancing City and Seasonal Demand.
Tourism Management, 46, 283–298.
10. Nicolau J., Santa-María M. (2019). Economic analysis of sporting events: Evidence from tourism demand. International
Journal of Tourism Research, 21(1), 1–12.
Загрузки
##submissions.published##
##issue.issue##
##section.section##
Лицензия
Copyright (c) 2025 YASHIL IQTISODIYOT VA TARAQQIYOT
Это произведение доступно по лицензии Creative Commons «Attribution» («Атрибуция») 4.0 Всемирная.