Yashil marketing yordamida moda sanoatida mijozlar ehtiyojini samarali qondirish
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https://doi.org/10.5281/zenodo.16946609##article.subject##:
moda sanoati, mijozlarga yo‘naltirilgan yondashuv, brend sadoqati, qayta xarid, brend qiymati, ekologik iste’mol, marketing strategiyasi, iste’molchi xatti-harakati##article.abstract##
Maqolada moda sanoatida yashil marketing strategiyalarining mijoz ehtiyojlarini samarali qondirishdagi o‘rni
tahlil etiladi. Tadqiqotda ekologik barqarorlik va mijozlarga yo‘naltirilgan yondashuv uyg‘unligi asosiy masala sifatida ko‘rib
chiqiladi. Yashil marketing nafaqat atrof-muhitga zarar yetkazmaydigan mahsulotlarni targ‘ib etadi, balki iste’molchilar
ishonchini oshiradi, brend sadoqatini mustahkamlaydi va qayta xaridni rag‘batlantiradi. Shuningdek, qayta ishlangan
materiallar, ekologik yorliqlash va resurs tejovchi texnologiyalar bozor raqobatbardoshligini oshirishi alohida ta’kidlanadi.
Natijalar yashil marketingning iqtisodiy hamda ijtimoiy samaradorligini ko‘rsatadi
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