DIGITAL SECURITY AND CYBER THREAT FACTORS IN THE TOURISM INDUSTRY
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https://doi.org/10.5281/zenodo.17448620##article.subject##:
virtual reality, augmented reality, tourism, Uzbekistan, digital transformation, sustainability.##article.abstract##
The thesis analyzes the use of Virtual Reality (VR) and Augmented Reality (AR) technologies in tourism
development, focusing on Uzbekistan’s potential. It discusses how immersive technologies enhance marketing, visitor
engagement, and sustainability. Despite infrastructural and professional challenges, Uzbekistan’s cultural heritage and
digital strategy create favorable conditions for VR/AR implementation.
Библиографические ссылки
1. Alrawabdeh, W. (2018). Cybersecurity challenges in the tourism and hospitality industry. Journal of Information Security
and Cybercrimes Research, 1(2), 24–38.
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Journal of Hospitality Management, 78, 65–77. https://doi.org/10.1016/j.ijhm.2018.06.012
3. Gretzel, U., Sigala, M., Xiang, Z., & Koo, C. (2020). Smart tourism: Foundations and developments. Electronic Markets,
30(2), 341–356. https://doi.org/10.1007/s12525-020-00441-7
4. Rasoolimanesh, S. M., Ringle, C. M., Jaafar, M., & Ramayah, T. (2021). Cybersecurity governance and consumer
confidence in e-tourism. Tourism Management Perspectives, 39, 100161. https://doi.org/10.1016/j.tmp.2021.100161
5. UNWTO. (2021). Recommendations on tourism and digital transformation. Madrid: World Tourism Organization.
6. UNWTO. (2022). Tourism data security report. Madrid: World Tourism Organization.
7. Ministry of Digital Technologies of the Republic of Uzbekistan. (2023). Digital Uzbekistan 2030 strategy. Tashkent:
Government Press.
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