REKLAMA SAMARADORLIGINI OSHIRISHDA YASHIL MARKETING STRATEGIYALARIDAN FOYDALANISH
##plugins.pubIds.doi.readerDisplayName##:
https://doi.org/10.5281/zenodo.17780284##article.subject##:
yashil marketing; reklama samaradorligi; B2B marketing; reklama; barqaror rivojlanish; iste’molchi xulqatvori; eko-yorliqlash; marketing strategiyalari; ijtimoiy media marketing##article.abstract##
Ushbu maqolada reklama samaradorligini oshirishda yashil marketing strategiyalarining o‘rni va ahamiyati
ochib berilgan. Tadqiqotda iste’molchilarning ekologik ongining o‘sishi, barqaror mahsulotlarga bo‘lgan talabning
kuchayishi hamda kompaniyalar tomonidan “yashil brending”, “eko-pozitsiyalash” va “yashil kommunikatsiyalar” kabi
strategiyalarning qo‘llanishi reklama natijadorligiga qanday ta’sir ko‘rsatishi o‘rganilgan. Maqolada reklama xabarlarida
ekologik mesajlardan foydalanish, iste’molchi ishonchini shakllantirish mexanizmlari, yashil reklama orqali brend
obro‘sini mustahkamlash omillari ilmiy asosda tahlil qilinadi. Shuningdek, mahalliy va xalqaro kompaniyalar misolida
yashil marketingning reklama samaradorligi ko‘rsatkichlari – qamrov, jalb etish darajasi, konversiya va brendga sodiqlik
o‘zgarishlari baholangan. Tadqiqot natijalari yashil marketing strategiyalarining raqobat ustunligini yaratishda, reklama
samaradorligini oshirishda hamda korxonalar uchun barqaror rivojlanish modelini shakllantirishda muhim omil bo‘lib
xizmat qilishini ko‘rsatadi.
Библиографические ссылки
1. Oblakulov B., & Kuvandikov S. 2025. Strategic Growth and Market Position of Artel Electronics Company.
Academia Open, 10(2), 10.21070/acopen.10.2025.12710. Vol. 10 No. 2 (2025): Decemberhttps://doi.org/10.21070/
acopen.10.2025.12710
2. Li D. Impact of green advertisement and environmental knowledge on intention of consumers to buy green products.
BMC Psychol 13, 220 (2025). https://doi.org/10.1186/s40359-025-02538-x
3. Abaid Ullah Zafar, Aqsa Sajjad, Reeti Agarwal, Grigorios Lamprinakos, Muhammad Zafar Yaqub, Digital transformation
portrays a play or ploy for brands: exploring the impact of green gamification as a digital marketing strategy, International
Marketing Review, Volume 42, Issue 4, 2025, Pages 585-603, ISSN 0265-1335, https://doi.org/10.1108/IMR-04-2024-
0110
4. Li Huang, Yasir Ahmed Solangi, Cosimo Magazzino, Sheeraz Ahmed Solangi, Evaluating the efficiency of green
innovation and marketing strategies for long-term sustainability in the context of Environmental labeling, Journal of
Cleaner Production, Volume 450, 2024, 141870, ISSN 0959-6526, https://doi.org/10.1016/j.jclepro.2024.141870
5. Khan Md Raziuddin Taufique, Shahidul Islam, Green marketing in emerging Asia: antecedents of green consumer
behavior among younger millennials, Journal of Asia Business Studies, Volume 15, Issue 4, 2021, Pages 541-558,
ISSN 1558-7894, https://doi.org/10.1108/JABS-03-2020-0094
6. Chiou L., & Tucker C. E. 2022. How Do Restrictions on Advertising Affect Consumer Search? Management Science,
68(2), 866–882. https://doi.org/10.1287/mnsc.2021.3980
7. Sugandini D., Muafi M., Susilowati C., Siswanti Y., & Syafri W. Green supply management and green marketing
strategy on green purchase intention: SMEs cases. Journal of Industrial Engineering and Management,2024 17(2).
https://doi.org/10.3926/jiem.2795
8. Allam D., Elseify E., Youssef A., & Khourshed N. The Relationship between Green Supply Chain Management and
Profitability. Open Access Library Journal, 2021 8. http://creativecommons.org/licenses/by/4.0/
9. Sari G., Çeryan A., & Şahin F. The Impact of Green Supply Chain Management on Green Innovation, Environmental
Performance, and Competitive Advantage. Sustainability, 2024 16(22), 9757. https://doi.org/10.3390/su16229757
10. Authors for greenwashing hazard: E.S., N.J.A.M. Greenwashing as a Barrier to Sustainable Marketing: Expectation
Disconfirmation, Confusion, and Brand–Consumer Relationships. Sustainability, 2025 17(22), 9979. https://doi.
org/10.3390/su17229979
11. Kim W., & Cha S. (2021). How Attributes of Green Advertising Affect Purchase Intention: The Moderating Role of
Consumer Innovativeness. Sustainability, 13(16), 8723. https://doi.org/10.3390/su13168723
12. Wang J., & Li A. (2022). The impact of green advertising information quality perception on consumers’ response: An
empirical analysis. Sustainability, 14(20), 13248. https://doi.org/10.3390/su142013248
13. Vangeli A., Małecka A., Mitręga M., & Pfajfar G. (2023). From greenwashing to green B2B marketing: A systematic
literature review. Industrial Marketing Management, 115, 281299. https://doi.org/10.1016/j.indmarman.2023.10.002
14. Allam D., Elseify E., Youssef A., & Khourshed N. (2021). The Relationship between Green Supply Chain Management
and Profitability. Open Access Library Journal, 8. http://creativecommons.org/licenses/by/4.0/
15. Theofilos Tzanidis, Domitilla Magni, Veronica Scuotto, Adnane Maalaoui, B2B green marketing strategies for European
firms: Implications for people, planet and profit, Industrial Marketing Management, Volume 117, 2024, Pages 481-492,
ISSN 0019-8501, https://doi.org/10.1016/j.indmarman.2024.01.018
16. Qiuling Gao, Zhu Zhang, Zijie Li, Yi Li, Xuefeng Shao, Strategic green marketing and cross-border merger and
acquisition completion: The role of corporate social responsibility and green patent development, Journal of Cleaner
Production, Volume 343, 2022, 130961, ISSN 0959-6526, https://doi.org/10.1016/j.jclepro.2022.130961
17. Mohammed Almansour, Understanding the associations between social media marketing and green outcomes: A
study of employee green behavior,Technology in Society,Volume 82,2025, 102938, ISSN 0160-791X, https://doi.
org/10.1016/j.techsoc.2025.102938
18. Li Huang, Yasir Ahmed Solangi, Cosimo Magazzino, Sheeraz Ahmed Solangi, Evaluating the efficiency of green
innovation and marketing strategies for long-term sustainability in the context of Environmental labeling, Journal of
Cleaner Production, Volume 450, 2024, 141870, ISSN 0959-6526, https://doi.org/10.1016/j.jclepro.2024.141870
Загрузки
##submissions.published##
Как цитировать
##issue.issue##
##section.section##
Лицензия
Copyright (c) 2025 YASHIL IQTISODIYOT VA TARAQQIYOT
Это произведение доступно по лицензии Creative Commons «Attribution» («Атрибуция») 4.0 Всемирная.