TUROPERATORLIK FAOLIYATINI RIVOJLANTIRISHNING NAZARIY-METODOLOGIK ASOSLARI
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https://doi.org/10.5281/zenodo.17977162##article.subject##:
turoperatorlik, turizm, xizmatlar bozori, iste’molchilar tanlovi, barqaror rivojlanish, marketing, innovatsiya, raqamli texnologiyalar, xalqaro integratsiya.##article.abstract##
Mazkur maqolada turoperatorlik faoliyatining nazariy va metodologik asoslari tahlil qilinib, turizm tizimida
turoperatorlarning o‘rni, turpaketlarni shakllantirish jarayonidagi iqtisodiy, tashkiliy va marketing tamoyillari hamda
xizmatlar sifati va barqaror rivojlanish konsepsiyasining ahamiyati yoritilgan. Shuningdek, innovatsion yondashuvlar,
raqamli texnologiyalarni joriy etish, risklarni boshqarish mexanizmlari, xalqaro integratsiya jarayonlari va mahalliy
hamjamiyat bilan hamkorlikning metodologik zarurati ilmiy asosda bayon etilgan. Tadqiqot natijalari O‘zbekiston sharoitida
turoperatorlik faoliyatini samarali rivojlantirish hamda milliy turizm sohasini xalqaro raqobatbardosh darajaga ko‘tarishga
xizmat qiladi
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