MINTAQAVIY IMIJNI SHAKLLANTIRISHNING KONSEPTUAL ASOSLARI
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https://doi.org/10.5281/zenodo.18009302##article.subject##:
imijni shakllantirish, hududlarni brendlash, hududlarni reklama qilish, hududiy boshqaruv##article.abstract##
Ushbu maqolada hududni targ‘ib qilish, hududiy marketing, hudud imiji va hududiy brending masalalariga
oid ilmiy adabiyotlar tahlili asosida mazkur yo‘nalishlarning nazariy va amaliy jihatlari yoritilgan. Tadqiqotda hududlarni
rivojlantirish, ularning raqobatbardoshligini oshirish hamda ijobiy imijini shakllantirishda hududiy marketing va brendingning
o‘rni asoslab beriladi. Shuningdek, hududlarni reklama qilish va samarali boshqarish mexanizmlarining zamonaviy
imkoniyatlari tahlil qilinadi
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