TIJORAT BANKLARIDA OMONAT HAJMINI OSHIRISHDA RAQAMLI MARKETING VOSITALARINING ROLI
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https://doi.org/10.5281/zenodo.18479320##article.subject##:
raqamli marketing, tijorat banki, omonat, depozit siyosati, mobil ilova, mijoz xulq-atvori, bank strategiyasi##article.abstract##
Mazkur maqolada tijorat banklarida depozit hajmini oshirishda raqamli marketing vositalarining o‘rni tahlil
qilindi. Raqamli reklama, mobil ilovalar va shaxsiylashtirilgan takliflarning samaradorligi yoritilgan ilmiy manbalar o‘rganildi.
Aniqlanishicha, raqamli marketing vositalari orqali bank va mijoz o‘rtasidagi o‘zaro aloqa yaxshilanadi, mijozlarning
sadoqati va omonatchilar soni ortadi. Banklar tomonidan qo‘llanilgan strategiyalar va ularning natijalari alohida tahlil
qilindi. Tadqiqot nazariy asosda olib borilgan bo‘lib, amaliy tavsiyalar ishlab chiqilgan
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