RAQAMLI MARKETING VA ONLAYN PLATFORMALAR ORQALI EKOTURISTIK MAJMUАLARNI OMMALASHTIRISH TRENDI
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https://doi.org/10.5281/zenodo.18936914##article.subject##:
raqamli marketing, ekoturizm, onlayn platformalar, SMM, SEO, turist oqimi, target reklama##article.abstract##
Ushbu maqolaning maqsadi ekoturistik majmualarni raqamli marketing va onlayn platformalar orqali
ommalashtirishning zamonaviy trendlarini tahlil qilish hamda turist jalb qilish samaradorligini oshiruvchi empirik modelni
ishlab chiqishdan iborat. Tadqiqotda tizimli yondashuv, qiyosiy-adabiyotlar tahlili, statistik umumlashtirish va ekonometrik
modellashtirish usullaridan foydalanildi. Ekoturistik majmualarning ijtimoiy tarmoqlardagi faolligi, SEO optimizatsiya
darajasi, onlayn reyting ko‘rsatkichlari hamda target reklama faoliyati bilan turist oqimi o‘rtasidagi bog‘liqlik tahlil qilindi.
Natijalar shuni ko‘rsatdiki, raqamli marketing instrumentlarining kompleks qo‘llanilishi turist oqimining barqaror o‘sishini
ta’minlaydi. Ayniqsa, onlayn reyting va ijtimoiy tarmoqlardagi interaktivlik darajasi konversiya ko‘rsatkichlariga sezilarli ta’sir
ko‘rsatadi. Ilmiy yangilik sifatida raqamli marketing vositalari va turist oqimi o‘rtasidagi funksional bog‘liqlik modeli taklif
etildi. Tadqiqot natijalari ekoturistik majmualarning raqobatbardoshligini oshirish va barqaror turist oqimini shakllantirish
uchun amaliy tavsiyalar ishlab chiqishga xizmat qiladi
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