UZBEKISTAN UTILIZES DIGITAL PLATFORMS TO PROMOTE SUSTAINABLE GROWTH IN TOURISM: A COMPARATIVE STUDY BASED ON THE BELT AND ROAD INITIATIVE
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https://doi.org/10.5281/zenodo.19415531##article.subject##:
Belt and Road Initiative; Uzbekistan; Digital Platforms; Sustainable Tourism##article.abstract##
This comparative study explores how Uzbekistan employs digital platforms, including unified tourism ecosystems,
mobile apps, and safety monitoring technologies, to drive sustainable tourism growth amid the Belt and Road Initiative
framework. Special emphasis is placed on synergies with China's Digital Silk Road, visa liberalization with BRI partners,
and targeted promotion of Silk Road heritage sites, resulting in over 10 million international arrivals and significant revenue
increases in recent years. The analysis contrasts Uzbekistan's digital strategies with other BRI nations, highlighting
successes in accessibility and eco-friendly development alongside challenges like infrastructure gaps.
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