ZAMONAVIY MARKETING KONSEPSIYALARI ASOSIDA XIZMATLAR RAQOBATBARDOSHLIGINING USLUBIY JIHATLARI
DOI:
https://doi.org/10.5281/zenodo.19761904Ключевые слова:
xizmatlar bozori, raqobatbardoshlik, marketing konsepsiyalari, mijoz qiymati, raqamli transformatsiya, servis sifati, CX, innovatsion marketingАннотация
Ushbu maqolada zamonaviy marketing konsepsiyalari asosida xizmatlar raqobatbardoshligini oshirishning uslubiy
jihatlari tahlil qilinadi. Global xizmatlar bozorida raqobatning kuchayishi sharoitida qiymat yaratish, mijoz tajribasi va raqamli transformatsiya
omillari o‘rganildi. O‘zbekiston misolida institutsional va bozor cheklovlari baholanib, amaliy takliflar ishlab chiqildi.
Библиографические ссылки
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https://doi.org/10.1787/9789264509390-en
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Marketing Science, 40(1), 1–14. https://doi.org/10.1287/mksc.2020.1267
6. Verhoef, P. C., Kooge, E., & Walk, N. (2021). Creating value with big data analytics: Making smarter marketing
decisions. Routledge.
7. O‘zbekiston Respublikasi Milliy statistika qo‘mitasi. (2024). Xizmatlar sohasi rivojlanishi bo‘yicha rasmiy
statistik ma’lumotlar to‘plami. Toshkent.
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