ZAMONAVIY MARKETING KONSEPSIYALARI ASOSIDA XIZMATLAR RAQOBATBARDOSHLIGINING USLUBIY JIHATLARI

ZAMONAVIY MARKETING KONSEPSIYALARI ASOSIDA XIZMATLAR RAQOBATBARDOSHLIGINING USLUBIY JIHATLARI

##article.authors##

  • Gulsaraxon Ostonaqulova
  • Zamira Fayzullayeva

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https://doi.org/10.5281/zenodo.19761904

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xizmatlar bozori, raqobatbardoshlik, marketing konsepsiyalari, mijoz qiymati, raqamli transformatsiya, servis sifati, CX, innovatsion marketing

##article.abstract##

Ushbu maqolada zamonaviy marketing konsepsiyalari asosida xizmatlar raqobatbardoshligini oshirishning uslubiy
jihatlari tahlil qilinadi. Global xizmatlar bozorida raqobatning kuchayishi sharoitida qiymat yaratish, mijoz tajribasi va raqamli transformatsiya
omillari o‘rganildi. O‘zbekiston misolida institutsional va bozor cheklovlari baholanib, amaliy takliflar ishlab chiqildi.

##submission.authorBiographies##

Gulsaraxon Ostonaqulova

Toshkent davlat iqtisodiyot universiteti
Marketing kafedrasi professori, DSc.

Zamira Fayzullayeva

Toshkent davlat iqtisodiyot universiteti
Marketing kafedrasi 2-bosqich magistranti

##submission.citations##

1. Kotler, P., & Keller, K. L. (2022). Marketing Management (16th ed.). Pearson.

2. Lemon, K. N., & Verhoef, P. C. (2020). Understanding customer experience throughout the customer journey.

Journal of Marketing, 84(6), 69–96. https://doi.org/10.1177/0022242920921006

3. McKinsey & Company. (2023). The value of getting customer experience right. https://www.mckinsey.com

4. OECD. (2022). Digital transformation of services: Implications for trade and development. OECD Publishing.

https://doi.org/10.1787/9789264509390-en

5. Rust, R. T., & Huang, M.-H. (2021). The service revolution and the transformation of marketing science.

Marketing Science, 40(1), 1–14. https://doi.org/10.1287/mksc.2020.1267

6. Verhoef, P. C., Kooge, E., & Walk, N. (2021). Creating value with big data analytics: Making smarter marketing

decisions. Routledge.

7. O‘zbekiston Respublikasi Milliy statistika qo‘mitasi. (2024). Xizmatlar sohasi rivojlanishi bo‘yicha rasmiy

statistik ma’lumotlar to‘plami. Toshkent.

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##submissions.published##

2026-04-01

##submission.howToCite##

Ostonaqulova , G., & Fayzullayeva , Z. (2026). ZAMONAVIY MARKETING KONSEPSIYALARI ASOSIDA XIZMATLAR RAQOBATBARDOSHLIGINING USLUBIY JIHATLARI. YASHIL IQTISODIYOT VA TARAQQIYOT, 4(4). https://doi.org/10.5281/zenodo.19761904

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##issue.vol## 4 ##issue.no## 4 (2026): «Yashil iqtisodiyot va taraqqiyot» jurnali 3-son

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Articles

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