O‘ZBEKISTON MILLIY TELERADIOKOMPANIYASI IQTISODIY SAMARADORLIGINI OSHIRISHDA SEMIR MODELIDAN FOYDALANISH IMKONIYATLARI
DOI:
https://doi.org/10.5281/zenodo.20160156Keywords:
SEMIR modeli, MTRK, mediabiznes, iqtisodiy samaradorlik, strategik boshqaruv, innovatsion salohiyat, resurslar unumdorligi, integral baholash.Abstract
imkoniyatlari tahlil qilinadi. Model strategik boshqaruv sifati, iqtisodiy samaradorlik, bozor mavqei, innovatsion
salohiyat va resurslar unumdorligini yagona integral baholash tizimida birlashtiradi. Tadqiqot natijalari SEMIR modeli
media tashkilotida nafaqat moliyaviy ko‘rsatkichlarni, balki boshqaruv sifati, auditoriya bilan ishlash samaradorligi, raqamli
rivojlanish va inson kapitali bilan bog‘liq omillarni ham kompleks baholash imkonini berishini ko‘rsatadi. Maqolada MTRK
uchun SEMIR modelining diagnostik, strategik va amaliy ahamiyati ilmiy jihatdan asoslab berilgan.
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