THE IMPORTANCE OF DIGITALIZATION METHODS AND SUSTAINABILITY IN PROVIDING PRODUCTS AND SERVICES TO CUSTOMERS
DOI:
https://doi.org/10.5281/zenodo.20314942Keywords:
Digitalization; Sustainability; Customer-oriented products; Circular economy; Green management; Artificial Intelligence; IoT; Blockchain; Data-driven decision-making; Industry 4.0.Abstract
Digitalization and sustainability are two interdependent factors shaping modern business strategies. Digital
technologies such as Artificial Intelligence (AI), big data analytics, blockchain, and the Internet of Things (IoT) enable
enterprises to optimize product design, production, and distribution processes. At the same time, sustainability principles
ensure that customer offerings comply with environmental protection requirements, social responsibility standards, and
long-term competitiveness objectives.
This study investigates how digitalization methods improve transparency, operational efficiency, and personalization in
customer-oriented products and services, while sustainability frameworks, including the circular economy and green
management, contribute to waste reduction and environmental protection. Using a mixed-methods approach, the
research analyzes forty enterprises operating in the manufacturing, retail, and logistics sectors during the period from
2019 to 2024.
The findings demonstrate that digitalization strengthens customer trust, reduces carbon emissions, and supports ecofriendly
product innovation. The study concludes that the integration of digitalization and sustainability represents not only
a technological advancement but also a strategic necessity for enterprises seeking long-term customer loyalty and global
competitiveness.
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