KORXONALAR RAQOBATBARDOSHLIGINI TAHLIL QILISH VA MARKETING STRATEGIYASINI TANLASH
DOI:
https://doi.org/10.5281/zenodo.17752668Keywords:
raqobatbardoshlik, marketing strategiyasi, bozor tahlili, PEST tahlil, SWOT tahlil, Porter modeli, innovatsiya, segmentatsiya, pozitsiyalash, Ansoff matritsasi, korxona rivojlanishi, strategik boshqaruv, mijozlar ehtiyoji, bozor raqobatiAbstract
Ushbu maqolada korxonalar raqobatbardoshligini belgilovchi omillar, bozor sharoitidagi raqobiy vaziyatni
tahlil qilish usullari hamda samarali marketing strategiyasini tanlash jarayoni ilmiy asosda yoritilgan. Tadqiqot jarayonida
PEST tahlil, Porterning “besh kuch” modeli va SWOT tahlil kabi zamonaviy strategik baholash vositalari qo‘llanib, korxona
uchun tashqi va ichki omillarning ta’siri chuqur tahlil qilingan. Shuningdek, marketing strategiyalarini shakllantirishda
segmentatsiya, pozitsiyalash va Ansoff matritsasi asosida rivojlanish yo‘nalishlari tanlashning dolzarbligi asoslab berilgan.
Maqolada korxona raqobatbardoshligini oshirishda innovatsion yondashuv, mahsulot sifati, brend imiji va mijozlar bilan
samarali muloqot kabi omillarning ahamiyati ko‘rsatib berilgan. Tadqiqot natijalari raqobat kuchayib borayotgan bozor
sharoitida korxonalar uchun strategik qaror qabul qilishda nazariy va amaliy yordam berishi bilan ahamiyatlidir
References
1. Kotler, P., Armstrong, G. Marketing Principles. – New Jersey: Pearson Education, 2020.
2. Porter, M. Competitive Strategy: Techniques for Analyzing Industries and Competitors. – New York: Free Press, 1998.
3. Aaker, D. Strategic Market Management. – 11th ed. – Wiley, 2018.
4. Lamb, C. W., Hair, J., McDaniel, C. Marketing. – Cengage Learning, 2019.
5. Doyle, P., Stern, P. Marketing Management and Strategy. – Prentice Hall, 2006.
6. Ansoff, H. I. Corporate Strategy. – McGraw-Hill, 1988.
7. Kotler, P., Keller, K. Marketing Management. – 15th ed. – Pearson, 2016.
8. Hollensen, S. Global Marketing. – 8th ed. – Pearson Education, 2020.
9. Solomon, M. R. Consumer Behavior: Buying, Having, and Being. – Pearson, 2017.
10. Schiffman, L., Kanuk, L. Consumer Behavior. – Pearson Prentice Hall, 2015.
11. Armstrong, G. Marketing: An Introduction. – Pearson, 2018.
12. Jobber, D., Ellis-Chadwick, F. Principles and Practice of Marketing. – McGraw-Hill, 2020.
13. Porter, M. The Five Competitive Forces That Shape Strategy. – Harvard Business Review, 2008
14. OECD Report. Innovation and Competitiveness in Global Markets. – OECD Publishing, 2021.
15. Statista Research Department. Global Lighting Market Analysis. – Statista.com, 2023.
16. UZRANK. O‘zbekiston bozori: yoritish mahsulotlari segmenti bo‘yicha tahlil. – 2023.
17. Innovatsion marketing bo‘yicha ilmiy maqolalar to‘plami. – Marketing Research Journal, 2021.
18. Philip Kotler & Gary Armstrong. STP (Segmentation, Targeting, Positioning) Model Overview, Marketing Essentials,
2022.
19. “Innovation World Trade” MChJ ichki tahlil materiallari va so‘rovnoma natijalari, 2024.
20. O‘zbekiston Respublikasi Statistika agentligi ma’lumotlari: Import va chakana savdo ko‘rsatkichlari. – stat.uz, 2023
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 GREEN ECONOMY AND DEVELOPMENT
This work is licensed under a Creative Commons Attribution 4.0 International License.