BRENDLASHNING MILLIY DARAJADAGI TALQINI VA TURIZMGA TA’SIRI
DOI:
https://doi.org/10.5281/zenodo.18165197Keywords:
imij, milliy brend, hududiy resurslar, logotip, zamonaviy sayyohlar, turizm, investitsiya, geosiyosat, gastronomik turizm.Abstract
Ushbu maqolada zamonaviy globallashuv sharoitida milliy brend tushunchasining nazariy asoslari, uning
shakllanish omillari hamda xalqaro ilmiy adabiyotlarda berilgan ta’riflari tahlil qilinadi. Maqolada gastronomik turizmning
milliy imijni shakllantirishdagi o‘rni o‘rganilgan. Shuningdek, xorijiy davlatlar tajribasi asosida muvaffaqiyatli milliy brend
siyosatining o‘ziga xos xususiyatlari yoritilgan.
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