BRENDLASHNING MILLIY DARAJADAGI TALQINI VA TURIZMGA TA’SIRI

BRENDLASHNING MILLIY DARAJADAGI TALQINI VA TURIZMGA TA’SIRI

##article.authors##

  • Sevara Sunnatova
  • Kamola Ro‘ziboyeva
  • Jahongir Qosimov

##semicolon##

https://doi.org/10.5281/zenodo.18165197

##semicolon##

imij, milliy brend, hududiy resurslar, logotip, zamonaviy sayyohlar, turizm, investitsiya, geosiyosat, gastronomik turizm.

##article.abstract##

Ushbu maqolada zamonaviy globallashuv sharoitida milliy brend tushunchasining nazariy asoslari, uning
shakllanish omillari hamda xalqaro ilmiy adabiyotlarda berilgan ta’riflari tahlil qilinadi. Maqolada gastronomik turizmning
milliy imijni shakllantirishdagi o‘rni o‘rganilgan. Shuningdek, xorijiy davlatlar tajribasi asosida muvaffaqiyatli milliy brend
siyosatining o‘ziga xos xususiyatlari yoritilgan.

##submission.authorBiographies##

Sevara Sunnatova

magistrant, Qarshi davlat universiteti

Kamola Ro‘ziboyeva

TATU talabasi

Jahongir Qosimov

Ilmiy rahbar:
Qarshi davlat universiteti, PhD, dotsent

##submission.citations##

1. Aliyeva M.T., Jamolov J.J. Turistik mahsulotlar marketingi. Toshkent: “Iqtisodiyot”, 2019.

2. Kaxarov Jasur Abulkosimovich. O‘zbekistonda gastronomik turizmni tashkil qilish va rivojlantirish yo‘llari. Samarqand,

2024.

3. Sultonov Beknazar Abduhalilovich. O‘zbekistonda gastronomik turizmni rivojlantirish masalalari. Samarqand, 2024.

4. Dinnie, Keith. Nation Branding. Нидерланды: Taylor & Francis, 2010. (15, 65, 96-betlar).

5. Dinnie, Keith. Nation Branding: Concepts, Issues, Practice. Великобритания: Taylor & Francis, 2015.

6. Ellis, A., Park, E., Kim, S., & Yeoman, I. (2018). What is food tourism? Tourism Management.

7. Hudson, Simon, & Hudson, Louise. Customer Service for Hospitality and Tourism. Великобритания: Goodfellow

Publishers Limited, 2013.

8. https://www.researchgate.net/publication/322925141_Tourism_and_Gastronomy

9. http://lex.uz/ru/docs/-6600413 — “O‘zbekiston — 2030” strategiyasi to‘g‘risida

10. https://uz.wikipedia.org/wiki/Brend

11. https://www.everand.com/book/225916612/Marketing-Places

12. https://brandirectory.com/reports/nation-brands

13. https://uzbekistan.travel/uz/sayyohlarning-kelishi

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##submissions.published##

2025-04-01

##submission.howToCite##

Sunnatova , S., Ro‘ziboyeva , K., & Qosimov , J. (2025). BRENDLASHNING MILLIY DARAJADAGI TALQINI VA TURIZMGA TA’SIRI. YASHIL IQTISODIYOT VA TARAQQIYOT, 3. https://doi.org/10.5281/zenodo.18165197

##issue.issue##

##issue.vol## 3 (2025): «Yashil iqtisodiyot va taraqqiyot» jurnali

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Articles

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