BOZORNI SEGMENTATSIYALASHDA MARKETING TADQIQOTLARINING ROLI
DOI:
https://doi.org/10.5281/zenodo.18411361Keywords:
marketing tadqiqotlari, bozorni segmentatsiyalash, iste’molchi xulq-atvori, maqsadli segment, bozor tahlili, pozitsiyalash, raqobatbardoshlik, marketing strategiyasi, demografik mezonlar, ma’lumotlar tahliliAbstract
Ushbu maqolada bozorni segmentatsiyalash jarayonida marketing tadqiqotlarining tutgan o‘rni va ahamiyati
yoritilgan. Tadqiqotda iste’molchilar xulq-atvorini o‘rganish, maqsadli segmentlarni aniqlash hamda samarali marketing
strategiyalarini shakllantirishda axborot va ma’lumotlarning roli tahlil qilingan. Shuningdek, bozorni segmentatsiyalashning
asosiy mezonlari, zamonaviy yondashuvlari va ularning amaliy qo‘llanilish jihatlari ko‘rib chiqilgan
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