BOZORNI SEGMENTATSIYALASHDA MARKETING TADQIQOTLARINING ROLI
DOI:
https://doi.org/10.5281/zenodo.18411361Ключевые слова:
marketing tadqiqotlari, bozorni segmentatsiyalash, iste’molchi xulq-atvori, maqsadli segment, bozor tahlili, pozitsiyalash, raqobatbardoshlik, marketing strategiyasi, demografik mezonlar, ma’lumotlar tahliliАннотация
Ushbu maqolada bozorni segmentatsiyalash jarayonida marketing tadqiqotlarining tutgan o‘rni va ahamiyati
yoritilgan. Tadqiqotda iste’molchilar xulq-atvorini o‘rganish, maqsadli segmentlarni aniqlash hamda samarali marketing
strategiyalarini shakllantirishda axborot va ma’lumotlarning roli tahlil qilingan. Shuningdek, bozorni segmentatsiyalashning
asosiy mezonlari, zamonaviy yondashuvlari va ularning amaliy qo‘llanilish jihatlari ko‘rib chiqilgan
Библиографические ссылки
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